X (Twitter) is known for its brevity and real-time updates, making it ideal for quick, engaging content.

Basic X (formerly Twitter) image sizes

  • Profile photo: 400 x 400 px
  • Landscape: 1600 x 900 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080 px
  • Cover photo: 1500 x 500 px
  1. Twitter Posts (Tweets): Type of content that works best
    • Concise Text: Short, impactful text that captures attention quickly.
    • Visual Content: Images, GIFs, and videos are highly engaging and can make tweets stand out.
    • Links: Sharing links to articles, blog posts, or other resources to drive traffic.
    • Polls: Engage your audience with interactive polls.
    • Threads: For longer content, use threads (a series of connected tweets).
  2. Twitter Posts: Length of tweets
    • Character Limit: Tweets can be up to 280 characters. Aim for brevity to maximize engagement.
    • Threads: Use threads to convey longer messages or detailed information, linking each tweet for continuity.
  3. Twitter Posts: Links
    • Clickable Links: Links in tweets are clickable and can drive traffic directly to your website or other online resources.
    • Link Previews: Twitter generates a preview for links that includes an image, title, and description.
  4. Twitter Posts: Hashtags
    • Effective Usage: Use 1-2 relevant hashtags to categorize content and increase discoverability.
    • Trending Hashtags: Participate in trending hashtags to increase visibility, but ensure they are relevant to your content.
    • Custom Hashtags: Create custom hashtags for specific campaigns or events.
  5. Twitter Posts: People & User Mentions
    • Tagging: Tag individuals or organizations by typing @ followed by their Twitter handle. This increases visibility as the tagged user and their followers will see the tweet.
    • Engagement: Tagging relevant users can enhance engagement and interactions.
  6. Twitter Videos
    • Video Length: Videos can be up to 2 minutes and 20 seconds long. Shorter videos (30-45 seconds) often perform better.
  7. Twitter Spaces
    • Live Audio: Host live audio conversations with your followers. Spaces allow for real-time interaction and discussion.
    • Engagement: Use Spaces to engage with your audience on current topics or host Q&A sessions.