FAU Student Union Hallway

The FAU Brand

Every brand has a personality that is born of its position and promises. The voice and tone used in our content is how we verbally convey FAU’s brand personality. Creative content is the visual and emotional translation of the position and personality of the brand.

Brand Promises

  • Tools for Success in Higher Education and Life
  • A Transformative Education in a Sub-Tropical Climate
  • Diversity in Environment, Experiences and Engagement
  • A Focus on Innovative Research, Scholarship and Public Service

Brand Position

Florida Atlantic University offers a transformative education that prepares students for success in a rapidly changing world. Through cutting-edge research, the University tackles some of humanity’s most challenging problems, addressing issues that impact Florida, our nation and beyond.

An ambitious strategic plan reflects an institution focused on continuous improvement and determined to propel itself to the forefront of higher education. Through the coexistence of access and excellence, FAU disrupts traditional academia and embodies an innovative model where traditional achievement gaps vanish and not only does everyone succeed, but scholarship and research thrive.