The Florida Atlantic Voice

Our voice creates consistency in how FAU content is delivered. Here are some key themes that should inform tone in your messaging and content choices.

View the full Messaging guide



FAU is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.


More than half of our students are minority or international, making FAU the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our students.


FAU excels at bringing higher education to underserved communities. Award-winning programs provide students with the tools to turn their dreams into a reality and ensure that everyone succeeds.


In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida’s coast, FAU embraces its surrounding environment through both research and campus culture.


From its inception, FAU was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.


Our Voice is Not


Don’t just force the latest marketing campaign tagline into your copy. Use phrases that make sense for your purpose and audience.


Choose clear, simple language.
Avoid jargon that only a handful of people will understand.


We’re more authentic and imaginative than owl rhymes or puns.