The Florida Atlantic Brand
Every brand has a personality that is born of its position and promises. The voice and tone used in our content is how we verbally convey FAU’s brand personality. Creative content is the visual and emotional translation of the position and personality of the brand.
Brand Position
Florida Atlantic University is Where Tomorrow Begins.
As a nationally recognized Carnegie R1 research university and one of only 13 universities nationwide to hold Carnegie designations for Research, Opportunity, and Community Engagement, Florida Atlantic uniquely combines academic excellence, opportunity, innovation, and community impact.
Located in one of the nation's most dynamic regions, Florida Atlantic prepares graduates to lead from day one, advances discoveries that improve lives, and serves as an indispensable partner for economic growth, workforce development, and community prosperity.
Through its commitment to student success, groundbreaking research, and public engagement, Florida Atlantic is elevating its national reputation while remaining proudly South Florida's Hometown University.
Brand Promises
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A Return on Investment for Every Student
We prepare students to succeed from day one through academic excellence, experiential learning, career readiness, and meaningful connections to industry and community partners.
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Discovery That Improves Lives
As a nationally recognized R1 research university, we advance solutions to society's most pressing challenges through innovation, scholarship, and research.
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Opportunity Through Access and Excellence
We believe talent is universal. Florida Atlantic creates pathways to success while maintaining high standards and a focus on student achievement.
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South Florida's Hometown University
We serve as a destination for learning, culture, athletics, lifelong engagement, and community impact, strengthening the region we call home while extending our influence far beyond it.