Brand is the perception someone holds about you, or a product, service, organization, cause or idea. It can be positive, negative or somewhere inbetween. Do you know someone who is dishonest? As far as your perception goes, that is the individual’s brand. Can you think of a band you love, a product that disappointed, a service that you couldn’t live without? Brand, brand, brand.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms credibility
- Connects to target prospects emotionally
- Motivates the buyer
- Builds consumer loyalty