Be Daring. Be Bold. Be FAU. Campaign

After years of using Making Waves, it was time to refresh the look, personality and aesthetic of the University. A brand positioning committee was established that brought together stakeholders from across the institution to determine FAU’s brand position and promises. From there the Marketing team developed a campaign that embodied the identity developed during this discovery project.

GOALS: The Division of Public Affairs together with Undergraduate Admissions sought to create a campaign that reflected energy and determination of the FAU community.

CLIENT: Division of ublic Affairs, Undergraduate Admissions

DEPARTMENTS: Creative Services, Marketing, Video Services