MARKETING AND COMMUNICATIONS
The centralized Marketing and Communications unit is committed to delivering professional marketing and communications services to the various departments and offices within the Division of Student Affairs. Our services include graphic design, web design, digital signage, social media strategy, marketing and communications consultations and more.
MISSION
The Division of Student Affairs Marketing and Communications team is committed to delivering professional marketing and communication services for the division. We help departments achieve their objectives in a timely and creative manner with the highest level of excellence in design and communication.
VISION
The vision of Student Affairs Marketing and Communications is to promote student awareness of what Student Affairs is and does for the University. We achieve this goal by streamlining campus marketing campaigns and collaborating across the division and University to promote student engagement. We are a practical resource for all of Student Affairs and serve to expand the presence, outreach and overall mission of Florida Atlantic University.
Please choose the scope of your marketing and communications request below:
HOW DO I GET STARTED?
ASK YOURSELF:
- Who is my audience?
- What the most effective
way to communicate? - What is my timeline?
STANDARDS:
- Marketing Brand Guide
- Mass Communication
- Web Content Guidelines
- University Visual Design Standards
- University Editorial Style Guide
WHAT WE OFFER:
- Social media campaigns
- Social imagery
- Email marketing
- Word of mouth campaigns
- MyFAU Announcements
PLATFORMS
There are many marketing platforms available to Student Affairs for program and event advertising. Below is a list of available mediums and platforms to help reach your intended audience.
Physical
Physical Assets to your marketing can include:
- Brochures
- Flyers
- Posters
- Post cards
- Banners
- Breezeway
- Campus Entrances
- Sport Venues
Digital
Digital Assets for a marketing campaign can include:
- Digital imagery
- Digital Signage System
- Video
- Photography
- Landing page generation
- Forms/RSVP creation
- Measurements and analytics
Social
Social Assets for a marketing campaign can include:
- Social media campaigns
- Etc.
- Social imagery
- Email marketing
- Word of mouth campaigns
- MyFAU Announcements
WHO WE ARE
Addiel Gomez
Director
Media & Communications
agomez13@fau.edu
Anthony Aranha
Associate Director
Web Marketing
aaranha@fau.edu
Tiffany Burnett
Assistant Director
Graphic Designer
burnettt@fau.edu
Stephanie Gurgel
Coordinator
Web and Graphic Design
sgurgel@fau.edu