Strategic Planning

The Marketing team is tasked with developing FAU’s brand identity and conveying its core messages to both internal and external audiences. The department achieves this through providing strategic guidance to university clients, overseeing university photography, setting messaging guidelines, maintaining FAU’s social media presence, and creating traditional and digital advertising campaigns. 

Units looking to promote their programs should contact Marketing to discuss a strategy that will best achieve their goal. The Marketing team provides, free of charge, agency-quality consultation on how to incorporate a specific division or unit into the overall brand identity of the University. The team can also support clients working with other areas of Public Affairs to mirror FAU’s overall brand identity and messaging. 

Contact Stephanie Bihr (sbihr@fau.edu) to get started.

 Last Modified 10/16/19