Retail and Licensing

The Office of Brand Development, Licensing and Marketing maintains, manages and licenses University trademarks to maximize the value of the FAU brand. The office works with retailers and licensees to expand official licensed products and oversee the marketing for University Business Services partners.

Mission and Policy Statement

The mission of Trademark Licensing is to positively Promote the University’s image while Protecting its trademark rights and to ensure that the public can properly identify and associate officially licensed quality Products and services bearing the word marks, logos, trademarks and/or symbols associated with the University to generate PROFIT. 

Formal licensing procedures enable the University to share in the benefit derived from the commercial use of its name and logo.  FAU Mission & Policy Statement states the specifics regarding the use of the names, logos, symbols, indicia, insignia, trade names, service marks, and trademarks (collectively "Trademarks") of the University and its related programs and entities.

Frequently Asked Questions

A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. (Promotional items used by the University and its programs are not charged royalties.) The revenue is used to support and enhance many programs campuswide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

Any names, logos, symbols, indicia, insignia, trade names, service marks, and trademarks (collectively "Trademarks") of the University and its related programs and entities.

Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the University Trademark Licensing Office. No products will be licensed without the approval of the University Trademark Licensing and Marketing Office. This ensures all products associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Any vendor wishing to use the names, logos, symbols, indicia, insignia, trade names, service marks, and trademarks of the University must obtain a license.

Failure to obtain a license or approval from the University Trademark Licensing and Marketing Office would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and numerous fines if convicted.

Before contacting a licensee regarding new products, designs, or an idea for a fundraiser, be sure to check with the licensing program administrator. The administrator will be able to identify a licensee to produce the items, saving everyone time and effort.

Before contacting a licensee regarding new products, designs, or an idea for a fundraiser, be sure to check with the University Trademark Licensing and Marketing Office. They will be able to identify a licensee to produce the items, saving everyone time and effort.

A product with a Trademark is generally subject to royalty or rights fees if:

  1. the product is for resale;
  2. the product promotes a specific event for which a fee is charged;
  3. the name, mark, or logo of a third party is used with the Trademark; or
  4. the product is being resold by members of the University community, including without limitation, registered student organizations, and other affiliated organizations.

Activities or products that include the use of commercial entities' names or logos on the licensed product will generally be assessed a higher royalty.

Division Of University Communications

The Division of University Communications functions as an internal agency that works to enhance the University's public image, strengthen the FAU brand, and help our colleagues tell the story of their individual units in a professional and impactful manner.