The Division of Research's dissemination of newsworthy information allows us to share the story of our research, findings, happenings and more.
Is It Newsworthy?
Here are a few things to consider when determining the newsworthiness of information.
Timing - Things which are new or current or latest updates.
Significance - Number of people affected by the story is important.
Proximity - Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is to us. Note: proximity doesn't have to mean geographical distance. Stories from places with which we have a bond or similarity have the same effect.
Prominence - Famous people get more coverage just because they are famous.
Human Interest - Human interest stories are a bit of a special case. They often disregard the main rules of newsworthiness, and appeal more to emotions, and aim to evoke responses such as laughter or sadness.