Multimedia Journalism (AES)

The Multimedia Journalism major prepares students to work in the fields of print, broadcast and online journalism and in related careers, including public relations, media relations, marketing, corporate communications, copy writing, publishing and social media management. Students in this track are taught factual reporting and writing skills, along with critical and analytical thinking, and may become content producers or go on to edit and manage print and digital publications, from newsletters to magazines. Additionally, they are introduced to digital tools used in the current media convergence environment, with the objective of graduating journalists bettered equipped to work with various story-telling platforms in a profession that evolves with advances in digital technology. The major also provides a strong communication skill underpinning for those who choose to pursue graduate studies and professional schools.

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Related Major Skills

Ability to write clearly
Attention to details
Compare and contrast evidence
Create entertaining and persuasive messages
Create powerful images with sight, sound, motion & words
Critical thinking skills
Define hypotheses
Demonstrate creativity
Develop market research
Effective speaking
Evaluate ideas and presentation Evaluate information and sources
Gather information and data
Identify and manage different needs
Influential/persuasion skills
Interpretation skills
Measure media effects
Planning and managing skills
Present specific viewpoints
Reporting and editing skills
Synthesizing information
Understand institutional and cultural values
Work in teams/small groups
Work independently
Work with deadlines
Write press releases

Sample Work Settings

Advertising Agencies
Boards of Education
Communications Agencies
Communications Offices
Consulting Firms
Corporate Settings
Government Agencies
Human Resources Departments
Independent Production Companies
Lobby Organizations
Magazines
Marketing Departments
News & Information Offices
Newspapers
Photo Agencies
Photo Studios
Public Relations Firms
Public Schools
Publishing Companies
Radio/TV/Cable Companies
Theaters
Universities
Video Production Companies

 Last Modified 3/13/20