Executive Education
Executive Certificate in Sales Management Program
Elevate your career in sales today!
The Certificate in Sales Management is a comprehensive 13-week program designed to equip sales professionals and leaders with the strategies needed to build and manage high-performance sales organizations in today's rapidly evolving business environment.
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Course Benefits
This course delivers the essential skills and knowledge needed to effectively lead and manage a sales force, empowering participants to achieve consistent results. It approaches sales concepts from academic, entrepreneurial, business management, and consulting perspectives.
The program will help you:
- Master foundational modern sales theory and the changing role of the sales professional in a technology-driven marketplace.
- Learn to navigate technological upheavals, including artificial intelligence, sales tech, digital communication, and data-driven decision-making.
- Develop practical expertise across sales strategy, customer engagement, relationship management, and sales leadership.
- Build an actionable plan for your sales organization to translate learning into measurable performance and immediate workplace impact.
"Greatly enjoyed the course, the sales theory, articles and discussions were refreshing for a veteran in sales. The instructor keeps the class enthusiastic always. If you are looking to refresh your knowledge and sharpen your skills I would highly recommend."
Stuart Goodwin, Strategic Business Manager, PPG
- Foundations & Strategy: Explores essential principles of professional selling, customer engagement, and relationship management while adapting to virtual, in-person, and hybrid interactions.
- Modern Integration: Focuses heavily on data-driven decision-making, digital communication tools, and the integration of artificial intelligence within contemporary sales workflows. Specific tools include Google's Gemini AI, and Notebook LM and HubSpot (including HubSpot Breeze).
- Sales Force Leadership: Concludes with critical frameworks to design, lead, motivate, and manage an effective sales force, ensuring a sustained focus on customer needs and long-term value creation.
Candidates for this class include:
- Individuals currently in a sales role or planning to pursue one
- Experienced sales professionals who are moving into management
- Managers with sales leadership and management responsibilities
- Business owners and entrepreneurs who want to improve sales results or build a more effective sales organization
- Professionals moving into a sales role from another discipline
- Any professional who wants to become a more effective sales individual or wishing to maximize their individual or sales team’s skills