Behavioral Insights Lab
Welcome to the Behavioral Insights Lab
We are at the beginning of building something very exciting with the Behavioral Insights Lab (BIL). Stay tuned and keep checking for updates while we make more services and opportunities available to you over the next semesters.
Vision
The Behavioral Insights Lab is envisioned to be state-of-the-art facility that provides the College of Business faculty with the opportunity:
- to conduct research studies with the newest technology and publish strategically relevant and innovative research on-site and online
- to offer technology-driven experiential learning, immersive and interactive instructions to students in the classroom, thus equipping them with the latest technology skills and knowledge that sets them apart in the workplace (currently only the teaching space but not the technology is available)
- engage and support the community through partnerships in and outside the classroom (e.g., class projects, research collaborations with local businesses) (currently only the teaching space but not the technology is available)
To-date available: Research subject pool through the BIL - Sona System, allowing researchers to post studies for recruitment, instructors to encourage students for participation, and students to sign-up for research studies or alternative assignments.
Research Partnerships
- Community engagement and professional support are critical to the Behavioral Insights Lab’s success. Similarly, research partnerships provide mutually beneficial opportunities for industry, academia, and our students.
- If you are interested in making a contribution for the development of the Behavioral Insights Lab or in collaborating with our research faculty, please get in contact with us.
Meet and Contact Us

Melanie Lorenz, Ph.D, MBA, BA
Associate Professor
College of Business
Marketing Department

Ye Zhang, Ph.D
Associate Professor
College of Business
Marketing | Hospitality Management
Contact
Contact us using the email below for any requests, questions, ideas, or inquiries about the lab: