How to Become a Licensee

How To Get Licensed?
Any vendor who wishes to obtain a license to produce FAU merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc.

Applications can be obtained by contacting our licensing representative Strategic Marketing Affiliates.

Licensee Application:

If you have questions about Strategic Marketing Affiliates, contact:
     Strategic Marketing Affiliates, Inc.

     8900 Keystone Crossing, Ste. 605
     Indianapolis, IN 46240
     Phone: (317) 669-0808
     Fax: (317) 669-0810 

What is Strategic Marketing Affiliates?
Strategic Marketing Affiliates (SMA) is the licensing representative for the University. SMA is responsible for administering FAU's licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

Who is licensed with the University?
The current licensee list for the University's merchandise can be found at the top of this page. It is typically much easier to work with an established University licensee than to try and license a new product or idea. Both the University and SMA can provide you with information on the products produced by all licensees so you can match your needs with the right company.






 Last Modified 10/14/14