How to I Get Licensed?
Any vendor who wishes to obtain a license to produce FAU merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc.

Applications can be obtained by contacting our licensing representative Strategic Marketing Affiliates.

License Application: www.smaworks.com/licensing/application.htm

If you have questions about Strategic Marketing Affiliates, contact:
     Karen Williss
     Strategic Marketing Affiliates, Inc.
     Pan American Plaza
     201 S. Capitol Ave., Ste. 520
     Indianapolis, IN 46225
     Phone: (317) 829-5690
     Fax: (317) 829-5696
     kwilliss@smaworks.com
 
  
What is Strategic Marketing Affiliates?
Strategic Marketing Affiliates (SMA) is the licensing representative for the University. SMA is responsible for administering FAU's licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.


Who is licensed with the University?
The current licensee list for the University's merchandise can be found at the top of this page. It is typically much easier to work with an established University licensee than to try and license a new product or idea. Both the University and SMA can provide you with information on the products produced by all licensees so you can match your needs with the right company.

Licensing Q&A

Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. (Promotional items used by the University and its programs are not charged royalties.) The revenue is used to support and enhance many programs campuswide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

What qualifies as a trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.

What products can be licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the Director of Athletics Marketing. No products will be licensed without the approval of the Director of Athletics Marketing. This ensures all products associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Who needs a license?
Any vendor wishing to use the marks, logos and symbols of the University must obtain a license.

What if you do not get a license?
Failure to obtain a license or approval from the Athletics Marketing Office would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and numerous fines if convicted.

Can an alumni or student group sell products using the University's marks as a fundraiser?
Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Athletics Marketing Office. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.