Empty Stadiums Present New Challenge for Sports Marketers
One of the best ways to promote a product or company is to buy advertising or sponsorships at a sporting event, but marketers need a new game plan now that many stadiums are empty.
Deep Price Cuts Will Set Bad Precedent for Hotels After Pandemic Ends
Hoteliers are bracing for a tenuous tourist season as the fallout from the COVID-19 recession lingers, but deep discounting should not be part of the recovery playbook
Florida Housing Markets Overpriced as Buyers Stay Busy During Pandemic
Housing markets in eight of 10 key metro areas of Florida are overpriced as home values continue to climb in much of the state despite the uncertainty created by the pandemic.
Face Shield or Face Mask to Stop the Spread of COVID-19?
FAU College of Engineering and Computer Science researchers illustrate why face shields alone don't work and how a face mask with a valve allows droplets to pass through the exhale valve unfiltered.
COVID-19: How South Korea Prevailed While the U.S. Failed
In a commentary in "The American Journal of Medicine," researchers demonstrate the stark differences in public health strategies from two democratic republics: South Korea and the United States.
Hurricanes and Vulnerable Populations: How Will They Cope and Adapt?
FAU researchers and collaborators have received a grant from the National Science Foundation to study populations in risky housing conditions in the midst of a pandemic and a very busy hurricane season.
Expert: COVID-19 Decisions Based on Potentially Misleading Statistic
Florida's COVID-19 daily percent positive rate, a key metric driving economic and public policy decisions, offers a distorted snapshot of the effect the virus is having across the state.
Back to School? FAU Pandemic Expert Answers Most FAQs about COVID-19
Dr. Terry Adirim in FAU's Schmidt College of Medicine provides answers to some of the most frequently asked questions regarding COVID-19 and return to school for school-age children.
College of Business Expert: Florida's Grim Coronavirus Outlook is False Narrative
Inaccurate data points or misconceptions when it comes to testing, hospitalizations and deaths are giving the wrong impression that Florida is losing the coronavirus battle.
Hispanics' Consumer Confidence Rises Despite Persistence of COVID-19
Consumer confidence among Hispanics in the United States edged higher in the second quarter, even as it became clear that the coronavirus pandemic would not be a temporary disruption.