2023-2024 Program Review
Marketing
 
I Instruction
A Assessment goals and outcomes for each degree program (reported separately)
B Input Data
 
B 1 Headcount, Person Years and FTE -- Overall and Devoted To Instruction
Marketing

  Marketing College Total University Total
2021-2022
2022-2023
2023-2024
2023-2024
2023-2024
Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Total Headcount   12 8 10 83 614
Total Person-Years   8.9 7.0 8.9 81.7 562.3
Person-Years Devoted To Instruction   2.3 2.7 4.3 38.8 241.3
Total FTE   11.9 9.4 11.9 108.9 749.7
FTE Devoted to Instruction   3.1 3.6 5.8 51.8 321.8
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Total Headcount   6 7 6 37 297
Total Person-Years   5.6 5.4 5.1 33.6 247.0
Person-Years Devoted To Instruction   3.8 4.0 3.4 24.6 172.0
Total FTE   7.4 7.2 6.9 44.8 329.3
FTE Devoted to Instruction   5.1 5.3 4.6 32.8 229.3
Other personnel paid on faculty pay plan Scholar/ Scientist/ Engineer, Research Assoc, Assoc In, Asst In, Postdoc Assoc Total Headcount   1 1 1 27 182
Total Person-Years   1.2 1.1 1.2 26.2 171.5
Person-Years Devoted To Instruction   1.0 0.7 0.8 22.2 104.1
Total FTE   1.5 1.5 1.5 35.0 228.6
FTE Devoted to Instruction   1.3 0.9 1.0 29.5 138.8
Adjuncts -- Total Headcount   5 11 8 110 545
Total Person-Years   1.0 1.4 1.7 25.2 113.7
Person-Years Devoted To Instruction   0.9 1.4 1.7 25.2 113.5
Total FTE   1.3 1.8 2.3 33.6 151.5
FTE Devoted to Instruction   1.2 1.8 2.3 33.6 151.4
Graduate Assistants -- Total Headcount       1 79 1,240
Total Person-Years       0.4 26.3 439.1
Person-Years Devoted To Instruction       0.4 26.0 332.4
Total FTE       0.5 35.1 585.5
FTE Devoted to Instruction       0.5 34.7 443.2
Other -- Total Headcount   1 1   22 255
Total Person-Years   0.1 0.1   1.5 72.9
Person-Years Devoted To Instruction   0.1 0.1   1.5 25.3
Total FTE   0.1 0.1   2.0 97.1
FTE Devoted to Instruction   0.1 0.1   2.0 33.7
Total Total Headcount   25 28 26 358 3,133
Total Person-Years   16.7 15.0 17.3 194.5 1,606.3
Person-Years Devoted To Instruction   8.1 8.8 10.6 138.3 988.6
Total FTE   22.2 20.0 23.1 259.4 2,141.8
FTE Devoted to Instruction   10.8 11.8 14.2 184.4 1,318.1

Source: Instruction and Research File
 
 
Report includes summer, fall and spring semester data
Faculty headcounts are unduplicated within year; faculty with appointments in multiple departments are counted in the department where they devoted most effort.
Adjuncts and Grad Assistants are counted in each department where they had an appointment.
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years


B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Instructional Faculty (Tenured, tenure-earning, & non-tenure-earning) Marketing College Total University Total
2021-2022
2022-2023
2023-2024
2023-2024
2023-2024
American Indian/Alaskan Native Female       1 7
Male         1
Total       1 8
Asian or Pacific Islander Female 2 2 2 9 42
Male 2     19 97
Total 4 2 2 28 139
Black (Not of Hispanic Origin) Female       5 64
Male 1 1   5 24
Total 1 1   10 88
Hispanic Female 1     2 28
Male       3 14
Total 1     5 42
White (Not of Hispanic Origin) Female 5 6 7 37 346
Male 7 7 7 60 389
Total 12 13 14 97 735
Non-Resident Alien Female       1 11
Male       1 16
Total       2 27
Total Female 8 8 9 55 498
Male 10 8 7 88 541
Total 18 16 16 143 1,039

Source: Instruction and Research File
Instructional Faculty includes tenured, tenure-earning and non-tenure-earning faculty members who taught a course during the year.


B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Adjuncts Marketing College Total University Total
2021-2022
2022-2023
2023-2024
2023-2024
2023-2024
American Indian/Alaskan Native Female         3
Male         1
Total         4
Asian or Pacific Islander Female   1     19
Male       1 12
Total   1   1 31
Black (Not of Hispanic Origin) Female       6 64
Male       9 36
Total       15 100
Hispanic Female       1 4
Male     1 2 6
Total     1 3 10
White (Not of Hispanic Origin) Female 2 4 3 21 195
Male 3 6 4 70 201
Total 5 10 7 91 396
Non-Resident Alien Female         1
Male         3
Total         4
Total Female 2 5 3 28 286
Male 3 6 5 82 259
Total 5 11 8 110 545

Source: Instruction and Research File


B 3 Average Course Section Size and Percent of Sections Taught By Faculty
Marketing

  Marketing College Total University Total
2021-2022
2022-2023
2023-2024
2023-2024
2023-2024
Course Level Type     109 113 122 916 4,990
Undergraduate Lecture/Seminar Sections Offered #
  # Enrolled 5,650 5,301 6,568 48,098 215,486
  Avg Section Enrollment 51.8 46.9 53.8 52.5 43.2
Sections Faculty-Taught # 85 90 94 721 4,017
% 78.0 79.6 77.0 78.7 80.5
Lab Sections Offered #       8 865
  # Enrolled       287 17,115
  Avg Section Enrollment       35.9 19.8
Sections Faculty-Taught #       0 457
%       0.0 52.8
Discussion Sections Offered #         189
  # Enrolled         4,705
  Avg Section Enrollment         24.9
Sections Faculty-Taught #         159
%         84.1
Other Course Types Sections Offered # 13 14 12 31 1,388
  # Enrolled 129 103 106 262 9,434
  Avg Section Enrollment 9.9 7.4 8.8 8.5 6.8
Sections Faculty-Taught # 13 13 12 31 1,031
% 100.0 92.9 100.0 100.0 74.3
Graduate Lecture/Seminar Sections Offered # 39 57 42 939 2,193
  # Enrolled 745 823 754 12,418 32,561
  Avg Section Enrollment 19.1 14.4 18.0 13.2 14.8
Sections Faculty-Taught # 27 47 31 639 1,725
% 69.2 82.5 73.8 68.1 78.7
Lab Sections Offered #         67
  # Enrolled         442
  Avg Section Enrollment         6.6
Sections Faculty-Taught #         42
%         62.7
Other Course Types Sections Offered # 6 7 11 117 1,838
  # Enrolled 6 10 15 207 5,604
  Avg Section Enrollment 1.0 1.4 1.4 1.8 3.0
Sections Faculty-Taught # 6 6 11 117 1,751
% 100.0 85.7 100.0 100.0 95.3

Source: Instruction and Research File and Student Data Course File
 
'Other Course Types' includes DIS, Thesis/Dissertation Research, Individual Performance Instruction, Internships, etc.
Sections taught by tenured, tenure-earning and non-tenure-earning faculty are counted as 'faculty-taught'


B 4 a Majors Enrolled By Level (Annual Headcount)
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Professional         274
Bachelors 678 686 676 8,260 27,482
Masters/Specialist       2,405 6,142
Doctoral       104 1,184
Unclassified       4 2,664
Total 678 686 676 10,773 37,746

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Professional American Indian/Alaskan Native Male         2
Total         2
Asian or Pacific Islander Female         35
Male         42
Total         77
Black (Not of Hispanic Origin) Female         7
Male         4
Total         11
Hispanic Female         10
Male         8
Total         18
White (Not of Hispanic Origin) Female         71
Male         66
Total         137
Not Reported Female         17
Male         12
Total         29
Total Female         140
Male         134
Total         274
Undergraduate American Indian/Alaskan Native Female 4 4 3 11 47
Male   1 2 20 51
Total 4 5 5 31 98
Asian or Pacific Islander Female 19 19 21 186 775
Male 15 8 5 211 704
Total 34 27 26 397 1,479
Black (Not of Hispanic Origin) Female 51 52 53 674 3,506
Male 31 33 35 673 2,197
Total 82 85 88 1,347 5,703
Hispanic           1
Female 118 120 120 1,076 4,634
Male 70 68 60 1,169 3,387
Total 188 188 180 2,245 8,022
White (Not of Hispanic Origin) Female 181 200 213 1,692 6,118
Male 162 155 132 2,156 4,955
Total 343 355 345 3,848 11,073
Non-Resident Alien Female 16 13 14 136 427
Male 7 8 9 154 344
Total 23 21 23 290 771
Not Reported Female 2 3 5 39 163
Male 2 2 4 63 173
Total 4 5 9 102 336
Total           1
Female 391 411 429 3,814 15,670
Male 287 275 247 4,446 11,811
Total 678 686 676 8,260 27,482
Graduate American Indian/Alaskan Native Female       4 11
Male       11 18
Total       15 29
Asian or Pacific Islander Female       86 199
Male       57 136
Total       143 335
Black (Not of Hispanic Origin) Female       324 944
Male       209 398
Total       533 1,342
Hispanic Female       349 873
Male       306 545
Total       655 1,418
White (Not of Hispanic Origin) Female       448 1,500
Male       522 1,017
Total       970 2,517
Non-Resident Alien Female       97 637
Male       94 1,022
Total       191 1,659
Not Reported Female       2 16
Male         10
Total       2 26
Total Female       1,310 4,180
Male       1,199 3,146
Total       2,509 7,326
Unclassified American Indian/Alaskan Native Female         8
Male         9
Total         17
Asian or Pacific Islander           1
Female         187
Male         116
Total         304
Black (Not of Hispanic Origin) Female         334
Male         149
Total         483
Hispanic Female         428
Male         249
Total         677
White (Not of Hispanic Origin) Female       3 575
Male       1 459
Total       4 1,034
Non-Resident Alien Female         48
Male         51
Total         99
Not Reported           4
Female         20
Male         26
Total         50
Total           5
Female       3 1,600
Male       1 1,059
Total       4 2,664

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 a Majors Enrolled By Level (Annual Headcount)
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Professional         274
Bachelors 110 99 79 8,260 27,482
Masters/Specialist       2,405 6,142
Doctoral       104 1,184
Unclassified 1     4 2,664
Total 111 99 79 10,773 37,746

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Professional American Indian/Alaskan Native Male         2
Total         2
Asian or Pacific Islander Female         35
Male         42
Total         77
Black (Not of Hispanic Origin) Female         7
Male         4
Total         11
Hispanic Female         10
Male         8
Total         18
White (Not of Hispanic Origin) Female         71
Male         66
Total         137
Not Reported Female         17
Male         12
Total         29
Total Female         140
Male         134
Total         274
Undergraduate American Indian/Alaskan Native Female 2     11 47
Male       20 51
Total 2     31 98
Asian or Pacific Islander Female 7 10 7 186 775
Male   1   211 704
Total 7 11 7 397 1,479
Black (Not of Hispanic Origin) Female 10 12 7 674 3,506
Male 4 3 1 673 2,197
Total 14 15 8 1,347 5,703
Hispanic           1
Female 28 22 20 1,076 4,634
Male 5 7 5 1,169 3,387
Total 33 29 25 2,245 8,022
White (Not of Hispanic Origin) Female 36 29 22 1,692 6,118
Male 13 10 14 2,156 4,955
Total 49 39 36 3,848 11,073
Non-Resident Alien Female 2   1 136 427
Male 3 4 2 154 344
Total 5 4 3 290 771
Not Reported Female   1   39 163
Male       63 173
Total   1   102 336
Total           1
Female 85 74 57 3,814 15,670
Male 25 25 22 4,446 11,811
Total 110 99 79 8,260 27,482
Graduate American Indian/Alaskan Native Female       4 11
Male       11 18
Total       15 29
Asian or Pacific Islander Female       86 199
Male       57 136
Total       143 335
Black (Not of Hispanic Origin) Female       324 944
Male       209 398
Total       533 1,342
Hispanic Female       349 873
Male       306 545
Total       655 1,418
White (Not of Hispanic Origin) Female       448 1,500
Male       522 1,017
Total       970 2,517
Non-Resident Alien Female       97 637
Male       94 1,022
Total       191 1,659
Not Reported Female       2 16
Male         10
Total       2 26
Total Female       1,310 4,180
Male       1,199 3,146
Total       2,509 7,326
Unclassified American Indian/Alaskan Native Female         8
Male         9
Total         17
Asian or Pacific Islander           1
Female         187
Male         116
Total         304
Black (Not of Hispanic Origin) Female         334
Male         149
Total         483
Hispanic Female         428
Male 1       249
Total 1       677
White (Not of Hispanic Origin) Female       3 575
Male       1 459
Total       4 1,034
Non-Resident Alien Female         48
Male         51
Total         99
Not Reported           4
Female         20
Male         26
Total         50
Total           5
Female       3 1,600
Male 1     1 1,059
Total 1     4 2,664

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


Productivity Data
 
C 1 Annualized State-Fundable FTE Produced By Level
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Undergraduate Total   559.5 525.3 652.0 4,764.4 22,362.8
             
Graduate Total   12.9 14.4 10.4 375.2 3,181.7
Grad I   12.9 14.3 10.4 351.8 2,602.6
Grad II   0.0 0.1 0.0 23.4 579.0
             
Classroom   12.9 14.4 10.4 369.1 3,029.1
Thesis-Dissertation   0.0 0.0 0.0 6.0 152.6
             
Grand Total   572.4 539.7 662.4 5,139.6 25,544.5

Source: Student Data Course File
Based On State-Fundable Credit Hours
Note: Grad I and Grad II groups will sum to Graduate Total; Classroom and Thesis-Dissertation will sum to Graduate Total.


C 2 Annualized State-Fundable FTE Produced In/Out Of Department or College
Marketing

  Courses offered by:
Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Course Level FTE produced by students who are: 1.2 0.3 1.0 4.3 1,112.2
Lower Division Undergraduate Majors within the department
Majors outside the department, but within the college 20.3 21.5 23.4 1,000.3 3,345.3
Majors outside the college 9.1 9.9 11.5 193.9 6,420.5
Total 30.6 31.7 35.9 1,198.5 10,877.9
Upper Division Undergraduate FTE produced by students who are: 218.6 215.0 214.7 1,258.6 6,476.2
Majors within the department
Majors outside the department, but within the college 252.1 237.5 338.6 1,945.1 3,351.1
Majors outside the college 58.2 41.1 62.8 362.2 1,657.6
Total 528.9 493.6 616.1 3,565.9 11,484.9
Graduate FTE produced by students who are:       135.2 2,621.4
Majors within the department
Majors outside the department, but within the college 12.0 12.6 9.9 133.7 341.8
Majors outside the college 0.9 1.8 0.5 106.3 218.5
Total 12.9 14.4 10.4 375.2 3,181.7
Total FTE produced by students who are: 219.8 215.3 215.7 1,398.1 10,209.8
Majors within the department
Majors outside the department, but within the college 284.4 271.6 371.9 3,079.1 7,038.1
Majors outside the college 68.2 52.8 74.8 662.3 8,296.6
Total 572.4 539.7 662.4 5,139.6 25,544.5

Source: Student Data Course File
Based On State-Fundable Credit Hours


C 3 Degrees Awarded
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
  Degrees awarded with a:         249.0
Associates Single major
All         249.0
Bachelors Degrees awarded with a: 272.0 261.0 317.0 1,656.0 5,822.0
Single major
Double or triple major 8.0 5.5 2.5 7.0 44.0
All 280.0 266.5 319.5 1,663.0 5,866.0
Masters Degrees awarded with a:       766.0 1,859.0
Single major
All       766.0 1,859.0
Specialist Degrees awarded with a:         36.0
Single major
All         36.0
Doctorate Degrees awarded with a:       12.0 158.0
Single major
All       12.0 158.0
First Professional Degrees awarded with a:         56.0
Single major
All         56.0
Total Degrees awarded with a: 272.0 261.0 317.0 2,434.0 8,180.0
Single major
Double or triple major 8.0 5.5 2.5 7.0 44.0
All 280.0 266.5 319.5 2,441.0 8,224.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.


C 3 Degrees Awarded
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
  Degrees awarded with a:         249.0
Associates Single major
All         249.0
Bachelors Degrees awarded with a: 51.0 34.0 37.0 1,656.0 5,822.0
Single major
Double or triple major 1.5 0.5   7.0 44.0
All 52.5 34.5 37.0 1,663.0 5,866.0
Masters Degrees awarded with a:       766.0 1,859.0
Single major
All       766.0 1,859.0
Specialist Degrees awarded with a:         36.0
Single major
All         36.0
Doctorate Degrees awarded with a:       12.0 158.0
Single major
All       12.0 158.0
First Professional Degrees awarded with a:         56.0
Single major
All         56.0
Total Degrees awarded with a: 51.0 34.0 37.0 2,434.0 8,180.0
Single major
Double or triple major 1.5 0.5   7.0 44.0
All 52.5 34.5 37.0 2,441.0 8,224.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.


Efficiency Data
 
D 1 B Annualized Student FTE Produced Per FACULTY Instructional Person-Year (Student Faculty Ratio)
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Undergraduate   90.7 78.6 84.1 75.1 54.1
Graduate   2.1 2.2 1.3 5.9 7.7
Total   92.8 80.7 85.4 81.0 61.8

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Annualized FTE (C 1) produced for each person-year devoted to instruction (B 1 department total).


D 2 Degrees Awarded Per FACULTY Instructional Person Year
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Associates 0 0 0 0 0.6
Bachelors 45.4 39.9 41.2 26.2 14.2
Masters 0 0 0 12.1 4.5
Specialist 0 0 0 0 0.1
Doctorate 0 0 0 0.2 0.4
First Professional 0 0 0 0 0.1
Total 45.4 39.9 41.2 38.5 19.9

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).


D 2 Degrees Awarded Per FACULTY Instructional Person Year
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
Associates 0 0 0 0 0.6
Bachelors 8.5 5.2 4.8 26.2 14.2
Masters 0 0 0 12.1 4.5
Specialist 0 0 0 0 0.1
Doctorate 0 0 0 0.2 0.4
First Professional 0 0 0 0 0.1
Total 8.5 5.2 4.8 38.5 19.9

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).


Effectiveness Data
 
E 1 Rating Instructor's Overall Teaching Effectiveness (item 6) from Student Perception of Teaching (SPOT)
Marketing

Scale: 1=Excellent 5=Poor 6. Rate your instructor"s overall teaching effectiveness in this course
Marketing College Total University Total
Summer 2023 Fall 2023 Spring 2024 Summer 2023 Fall 2023 Spring 2024 Summer 2023 Fall 2023 Spring 2024
Undergraduate # Sections   9 32 36 84 297 324 484 2,092 2,361
Mean Rating   1.2 1.5 1.4 1.4 1.6 1.6 1.6 1.6 1.6
Graduate # Sections   5 14 15 121 233 286 202 565 712
Mean Rating   1.4 1.3 1.5 1.6 1.5 1.5 1.5 1.5 1.5
Total # Sections   14 46 51 205 530 610 686 2,657 3,073
Mean Rating   1.2 1.4 1.4 1.5 1.6 1.6 1.6 1.6 1.6

Source: Student Perception of Teaching Results, Summer 2023 through Spring 2024


II. Research, Creative & Scholarly Activities
A Assessment Goals and Outcomes for Research (reported separately)
B 1 Faculty Person Years and FTE Devoted to Research
Marketing

  Marketing College Total University Total
2021-2022
2022-2023
2023-2024
2023-2024
2023-2024
Departmental Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years   3.3 3.4 3.8 26.4 159.6
FTE   4.4 4.5 5.0 35.2 212.8
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years   0.1 0.3 0.4 2.4 19.6
FTE   0.2 0.3 0.6 3.2 26.1
Other personnel paid on faculty pay plan -- Person-Years           15.5
FTE           20.7
Other -- Person-Years     0.1   0.4 2.1
FTE     0.1   0.6 2.8
Total Person-Years   3.4 3.7 4.2 29.2 196.8
FTE   4.6 4.9 5.6 39.0 262.5
Sponsored Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years         0.2 33.0
FTE         0.3 44.0
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years         0.1 4.7
FTE         0.2 6.3
Other personnel paid on faculty pay plan -- Person-Years           24.1
FTE           32.1
Other -- Person-Years         0.2 0.8
FTE         0.2 1.0
Total Person-Years         0.5 62.6
FTE         0.7 83.4

Source: Instruction and Research File
'Other personnel paid on faculty pay plan' includes Scholar/Scientist/Engineer (all ranks), Research Assoc, Assoc In, Asst In, Postdoctoral Assoc
 
Includes summer, fall and spring semester data
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years


C 1-9 Research/Scholarly Productivity
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
1. Books (including monographs & compositions) # 0 0 0 3 49
2. Other peer-reviewed publications # 27 104 25 133 1,104
3. All other publications # 2 10 12 22 295
4. Presentations at professional meetings or conferences # 14 14 8 24 786
5. Productions/Performances/Exhibitions # 0 0 0 0 260
6. Grant Proposals Submitted # 0 0 6 16 720

Sources: Interfolio Faculty Activity Reporting
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity for items 1 through 5 in this table.


D 1-9 Efficiency Data
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
1. Books (including monographs & compositions) per faculty member   0.0 0.0 0.0 0.0 0.1
2. Other peer-review publications per faculty member   2.3 13.0 2.5 1.6 1.8
3. All other publications per faculty member   0.2 1.3 1.2 0.3 0.5
4. Presentations at professional meetings or conferences per faculty member   1.2 1.8 0.8 0.3 1.3
5. Productions/Performances/Exhibitions per faculty member   0.0 0.0 0.0 0.0 0.4
6. Grant proposals submitted per faculty member   0.0 0.0 0.6 0.2 1.2

Scholarly output(Section II, C 1-9) per tenured and tenure earning faculty member (Section I B 1)
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity for items 1 through 5 in this table


III. Service
A Assessment Goals and Outcomes for Service (reported separately)
B 1-3 Service Productivity
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
1. Faculty memberships on department, college or university committees # 35 55 44 350 2,478
2. Faculty memberships on community or professional committees # 12 32 67 370 2,510
3. Faculty serving as editors or referees for professional publications # 10 12 1 1 43

Source: Interfolio Faculty Activity Reporting
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity


C 1-3 Efficiency Data
Marketing

  Marketing College Total University Total
2021-2022 2022-2023 2023-2024 2023-2024 2023-2024
1. Faculty memberships on department, college or university committees per faculty member   2.9 6.9 4.4 4.2 4.0
2. Faculty memberships on community or professional committees per faculty member   1.0 4.0 6.7 4.5 4.1
3. Faculty serving as editors or referees for professional publications per faculty member   0.8 1.5 0.1 0.0 0.1

Faculty committee memberships and faculty serving as editors or referees (Section III B 1-3) per tenured and tenure earning faculty member (Section I B 1)
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity