2022-2023 Program Review
Marketing
 
I Instruction
A Assessment goals and outcomes for each degree program (reported separately)
B Input Data
 
B 1 Headcount, Person Years and FTE -- Overall and Devoted To Instruction
Marketing

  Marketing College Total University Total
2020-2021
2021-2022
2022-2023
2022-2023
2022-2023
Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Total Headcount   12 12 8 85 617
Total Person-Years   8.8 8.9 7.0 81.1 561.6
Person-Years Devoted To Instruction   3.4 2.3 2.7 35.6 245.3
Total FTE   11.8 11.9 9.4 108.2 748.8
FTE Devoted to Instruction   4.5 3.1 3.6 47.5 327.0
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Total Headcount   6 6 7 37 276
Total Person-Years   5.2 5.6 5.4 32.6 222.9
Person-Years Devoted To Instruction   4.0 3.8 4.0 24.7 143.5
Total FTE   7.0 7.4 7.2 43.5 297.2
FTE Devoted to Instruction   5.3 5.1 5.3 32.9 191.3
Other personnel paid on faculty pay plan Scholar/ Scientist/ Engineer, Research Assoc, Assoc In, Asst In, Postdoc Assoc Total Headcount   1 1 1 27 174
Total Person-Years   1.0 1.2 1.1 26.2 161.8
Person-Years Devoted To Instruction   0.9 1.0 0.7 21.7 93.8
Total FTE   1.3 1.5 1.5 34.9 215.8
FTE Devoted to Instruction   1.1 1.3 0.9 28.9 125.1
Adjuncts -- Total Headcount   7 5 11 107 530
Total Person-Years   0.8 1.0 1.4 22.4 105.2
Person-Years Devoted To Instruction   0.8 0.9 1.4 22.3 103.6
Total FTE   1.1 1.3 1.8 29.8 140.3
FTE Devoted to Instruction   1.1 1.2 1.8 29.7 138.1
Graduate Assistants -- Total Headcount   1     84 1,170
Total Person-Years   0.3     26.1 428.3
Person-Years Devoted To Instruction   0.3     23.6 306.5
Total FTE   0.4     34.8 571.1
FTE Devoted to Instruction   0.4     31.4 408.6
Other -- Total Headcount     1 1 27 281
Total Person-Years     0.1 0.1 2.4 81.4
Person-Years Devoted To Instruction     0.1 0.1 2.0 22.2
Total FTE     0.1 0.1 3.1 108.6
FTE Devoted to Instruction     0.1 0.1 2.7 29.6
Total Total Headcount   27 25 28 367 3,048
Total Person-Years   16.1 16.7 15.0 190.8 1,561.3
Person-Years Devoted To Instruction   9.3 8.1 8.8 129.8 914.8
Total FTE   21.5 22.2 20.0 254.4 2,081.8
FTE Devoted to Instruction   12.4 10.8 11.8 173.1 1,219.8

Source: Instruction and Research File
 
 
Report includes summer, fall and spring semester data
Faculty headcounts are unduplicated within year; faculty with appointments in multiple departments are counted in the department where they devoted most effort.
Adjuncts and Grad Assistants are counted in each department where they had an appointment.
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years


B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Instructional Faculty (Tenured, tenure-earning, & non-tenure-earning) Marketing College Total University Total
2020-2021
2021-2022
2022-2023
2022-2023
2022-2023
American Indian/Alaskan Native Female       1 5
Male         1
Total       1 6
Asian or Pacific Islander Female 2 2 2 9 41
Male 2 2   19 95
Total 4 4 2 28 136
Black (Not of Hispanic Origin) Female       5 57
Male 1 1 1 6 26
Total 1 1 1 11 83
Hispanic Female 1 1   2 24
Male 1     3 16
Total 2 1   5 40
White (Not of Hispanic Origin)           1
Female 5 5 6 38 337
Male 7 7 7 61 379
Total 12 12 13 99 717
Non-Resident Alien Female       1 8
Male       1 7
Total       2 15
Total           1
Female 8 8 8 56 472
Male 11 10 8 90 524
Total 19 18 16 146 997

Source: Instruction and Research File
Instructional Faculty includes tenured, tenure-earning and non-tenure-earning faculty members who taught a course during the year.


B 2 Instructional Faculty and Adjuncts By Gender and Ethnicity
Marketing

Adjuncts Marketing College Total University Total
2020-2021
2021-2022
2022-2023
2022-2023
2022-2023
American Indian/Alaskan Native Female         3
Male       1 2
Total       1 5
Asian or Pacific Islander Female     1 2 18
Male       2 10
Total     1 4 28
Black (Not of Hispanic Origin) Female       6 64
Male       8 30
Total       14 94
Hispanic Female         7
Male       1 6
Total       1 13
White (Not of Hispanic Origin) Female 2 2 4 22 206
Male 5 3 6 65 180
Total 7 5 10 87 386
Non-Resident Alien Male         4
Total         4
Total Female 2 2 5 30 298
Male 5 3 6 77 232
Total 7 5 11 107 530

Source: Instruction and Research File


B 3 Average Course Section Size and Percent of Sections Taught By Faculty
Marketing

  Marketing College Total University Total
2020-2021
2021-2022
2022-2023
2022-2023
2022-2023
Course Level Type     123 109 113 877 4,843
Undergraduate Lecture/Seminar Sections Offered #
  # Enrolled 6,110 5,650 5,301 44,607 205,629
  Avg Section Enrollment 49.7 51.8 46.9 50.9 42.5
Sections Faculty-Taught # 101 85 90 686 3,725
% 82.1 78.0 79.6 78.2 76.9
Lab Sections Offered #         781
  # Enrolled         15,423
  Avg Section Enrollment         19.7
Sections Faculty-Taught #         318
%         40.7
Discussion Sections Offered #         171
  # Enrolled         4,203
  Avg Section Enrollment         24.6
Sections Faculty-Taught #         126
%         73.7
Other Course Types Sections Offered # 9 13 14 35 1,417
  # Enrolled 178 129 103 266 9,829
  Avg Section Enrollment 19.8 9.9 7.4 7.6 6.9
Sections Faculty-Taught # 9 13 13 34 1,041
% 100.0 100.0 92.9 97.1 73.5
Graduate Lecture/Seminar Sections Offered # 42 39 57 837 2,025
  # Enrolled 682 745 823 10,940 26,934
  Avg Section Enrollment 16.2 19.1 14.4 13.1 13.3
Sections Faculty-Taught # 29 27 47 597 1,646
% 69.0 69.2 82.5 71.3 81.3
Lab Sections Offered #         64
  # Enrolled         446
  Avg Section Enrollment         7.0
Sections Faculty-Taught #         37
%         57.8
Other Course Types Sections Offered # 3 6 7 129 1,899
  # Enrolled 3 6 10 224 5,184
  Avg Section Enrollment 1.0 1.0 1.4 1.7 2.7
Sections Faculty-Taught # 3 6 6 126 1,801
% 100.0 100.0 85.7 97.7 94.8

Source: Instruction and Research File and Student Data Course File
 
'Other Course Types' includes DIS, Thesis/Dissertation Research, Individual Performance Instruction, Internships, etc.
Sections taught by tenured, tenure-earning and non-tenure-earning faculty are counted as 'faculty-taught'


B 4 a Majors Enrolled By Level (Annual Headcount)
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Professional         259
Bachelors 633 678 686 7,885 27,172
Masters/Specialist       2,215 5,181
Doctoral       89 1,148
Unclassified       1 2,447
Total 633 678 686 10,190 36,207

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Professional American Indian/Alaskan Native Female         1
Male         2
Total         3
Asian or Pacific Islander Female         30
Male         35
Total         65
Black (Not of Hispanic Origin) Female         10
Male         6
Total         16
Hispanic Female         14
Male         8
Total         22
White (Not of Hispanic Origin) Female         73
Male         59
Total         132
Non-Resident Alien Male         1
Total         1
Not Reported Female         12
Male         8
Total         20
Total Female         140
Male         119
Total         259
Undergraduate American Indian/Alaskan Native Female 3 4 4 17 60
Male     1 20 52
Total 3 4 5 37 112
Asian or Pacific Islander Female 21 19 19 193 800
Male 13 15 8 201 639
Total 34 34 27 394 1,439
Black (Not of Hispanic Origin) Female 48 51 52 685 3,690
Male 24 31 33 683 2,214
Total 72 82 85 1,368 5,904
Hispanic Female 112 118 120 1,088 4,654
Male 79 70 68 1,136 3,295
Total 191 188 188 2,224 7,949
White (Not of Hispanic Origin) Female 168 181 200 1,527 5,946
Male 132 162 155 1,979 4,735
Total 300 343 355 3,506 10,681
Non-Resident Alien Female 15 16 13 124 400
Male 15 7 8 153 393
Total 30 23 21 277 793
Not Reported Female 1 2 3 32 150
Male 2 2 2 47 144
Total 3 4 5 79 294
Total Female 368 391 411 3,666 15,700
Male 265 287 275 4,219 11,472
Total 633 678 686 7,885 27,172
Graduate American Indian/Alaskan Native Female       4 10
Male       6 10
Total       10 20
Asian or Pacific Islander Female       79 192
Male       55 130
Total       134 322
Black (Not of Hispanic Origin) Female       294 891
Male       166 350
Total       460 1,241
Hispanic Female       331 828
Male       264 499
Total       595 1,327
White (Not of Hispanic Origin) Female       440 1,449
Male       500 1,001
Total       940 2,450
Non-Resident Alien Female       83 415
Male       81 542
Total       164 957
Not Reported Female       1 8
Male         4
Total       1 12
Total Female       1,232 3,793
Male       1,072 2,536
Total       2,304 6,329
Unclassified American Indian/Alaskan Native Female         2
Male         4
Total         6
Asian or Pacific Islander Female         184
Male         112
Total         296
Black (Not of Hispanic Origin) Female         272
Male         136
Total         408
Hispanic Female         366
Male         246
Total         612
White (Not of Hispanic Origin) Female       1 550
Male         428
Total       1 978
Non-Resident Alien Female         66
Male         39
Total         105
Not Reported Female         22
Male         20
Total         42
Total Female       1 1,462
Male         985
Total       1 2,447

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 a Majors Enrolled By Level (Annual Headcount)
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Professional         259
Bachelors 131 110 99 7,885 27,172
Masters/Specialist       2,215 5,181
Doctoral       89 1,148
Unclassified 1 1   1 2,447
Total 132 111 99 10,190 36,207

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


B 4 b Majors Enrolled (Annual Headcount) By Gender and Ethnicity
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Professional American Indian/Alaskan Native Female         1
Male         2
Total         3
Asian or Pacific Islander Female         30
Male         35
Total         65
Black (Not of Hispanic Origin) Female         10
Male         6
Total         16
Hispanic Female         14
Male         8
Total         22
White (Not of Hispanic Origin) Female         73
Male         59
Total         132
Non-Resident Alien Male         1
Total         1
Not Reported Female         12
Male         8
Total         20
Total Female         140
Male         119
Total         259
Undergraduate American Indian/Alaskan Native Female 2 2   17 60
Male       20 52
Total 2 2   37 112
Asian or Pacific Islander Female 4 7 10 193 800
Male 1   1 201 639
Total 5 7 11 394 1,439
Black (Not of Hispanic Origin) Female 12 10 12 685 3,690
Male 6 4 3 683 2,214
Total 18 14 15 1,368 5,904
Hispanic Female 25 28 22 1,088 4,654
Male 4 5 7 1,136 3,295
Total 29 33 29 2,224 7,949
White (Not of Hispanic Origin) Female 50 36 29 1,527 5,946
Male 18 13 10 1,979 4,735
Total 68 49 39 3,506 10,681
Non-Resident Alien Female 3 2   124 400
Male 5 3 4 153 393
Total 8 5 4 277 793
Not Reported Female 1   1 32 150
Male       47 144
Total 1   1 79 294
Total Female 97 85 74 3,666 15,700
Male 34 25 25 4,219 11,472
Total 131 110 99 7,885 27,172
Graduate American Indian/Alaskan Native Female       4 10
Male       6 10
Total       10 20
Asian or Pacific Islander Female       79 192
Male       55 130
Total       134 322
Black (Not of Hispanic Origin) Female       294 891
Male       166 350
Total       460 1,241
Hispanic Female       331 828
Male       264 499
Total       595 1,327
White (Not of Hispanic Origin) Female       440 1,449
Male       500 1,001
Total       940 2,450
Non-Resident Alien Female       83 415
Male       81 542
Total       164 957
Not Reported Female       1 8
Male         4
Total       1 12
Total Female       1,232 3,793
Male       1,072 2,536
Total       2,304 6,329
Unclassified American Indian/Alaskan Native Female         2
Male         4
Total         6
Asian or Pacific Islander Female         184
Male         112
Total         296
Black (Not of Hispanic Origin) Female         272
Male         136
Total         408
Hispanic Female         366
Male   1     246
Total   1     612
White (Not of Hispanic Origin) Female       1 550
Male         428
Total       1 978
Non-Resident Alien Female         66
Male 1       39
Total 1       105
Not Reported Female         22
Male         20
Total         42
Total Female       1 1,462
Male 1 1     985
Total 1 1   1 2,447

Source: Student Data Course File
Note: For Annual Headcounts, each student is counted once whether enrolled in summer, fall or spring.
Students enrolled in more than one term during the year are included in the level of their latest term.


Productivity Data
 
C 1 Annualized State-Fundable FTE Produced By Level
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Undergraduate Total   603.5 559.5 525.3 4,417.7 21,132.0
             
Graduate Total   14.4 12.9 14.4 330.2 2,622.4
Grad I   14.4 12.9 14.3 306.8 2,064.4
Grad II   0.0 0.0 0.1 23.4 558.1
             
Classroom   14.4 12.9 14.4 324.4 2,452.5
Thesis-Dissertation     0.0 0.0 5.8 170.0
             
Grand Total   617.8 572.4 539.7 4,747.9 23,754.5

Source: Student Data Course File
Based On State-Fundable Credit Hours
Note: Grad I and Grad II groups will sum to Graduate Total; Classroom and Thesis-Dissertation will sum to Graduate Total.


C 2 Annualized State-Fundable FTE Produced In/Out Of Department or College
Marketing

  Courses offered by:
Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Course Level FTE produced by students who are: 1.0 1.2 0.3 1.9 1,006.2
Lower Division Undergraduate Majors within the department
Majors outside the department, but within the college 27.3 20.3 21.5 792.8 3,065.5
Majors outside the college 9.4 9.1 9.9 180.9 5,850.7
Total 37.7 30.6 31.7 975.6 9,922.3
Upper Division Undergraduate FTE produced by students who are: 213.4 218.6 215.0 1,254.0 6,286.7
Majors within the department
Majors outside the department, but within the college 284.0 252.1 237.5 1,793.3 3,230.7
Majors outside the college 68.4 58.2 41.1 394.8 1,692.3
Total 565.8 528.9 493.6 3,442.1 11,209.7
Graduate FTE produced by students who are:       157.1 2,128.0
Majors within the department
Majors outside the department, but within the college 13.8 12.0 12.6 125.1 334.6
Majors outside the college 0.6 0.9 1.8 48.0 159.8
Total 14.4 12.9 14.4 330.2 2,622.4
Total FTE produced by students who are: 214.4 219.8 215.3 1,413.0 9,420.9
Majors within the department
Majors outside the department, but within the college 325.0 284.4 271.6 2,711.2 6,630.8
Majors outside the college 78.4 68.2 52.8 623.7 7,702.8
Total 617.8 572.4 539.7 4,747.9 23,754.5

Source: Student Data Course File
Based On State-Fundable Credit Hours


C 3 Degrees Awarded
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
  Degrees awarded with a:         415.0
Associates Single major
All         415.0
Bachelors Degrees awarded with a: 203.0 272.0 261.0 1,509.0 5,594.0
Single major
Double or triple major 6.0 8.0 5.5 21.5 46.0
All 209.0 280.0 266.5 1,530.5 5,640.0
Masters Degrees awarded with a:       667.0 1,628.0
Single major
All       667.0 1,628.0
Specialist Degrees awarded with a:         22.0
Single major
All         22.0
Doctorate Degrees awarded with a:       16.0 168.0
Single major
All       16.0 168.0
First Professional Degrees awarded with a:         64.0
Single major
All         64.0
Total Degrees awarded with a: 203.0 272.0 261.0 2,192.0 7,891.0
Single major
Double or triple major 6.0 8.0 5.5 21.5 46.0
All 209.0 280.0 266.5 2,213.5 7,937.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.


C 3 Degrees Awarded
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
  Degrees awarded with a:         415.0
Associates Single major
All         415.0
Bachelors Degrees awarded with a: 52.0 51.0 34.0 1,509.0 5,594.0
Single major
Double or triple major 1.0 1.5 0.5 21.5 46.0
All 53.0 52.5 34.5 1,530.5 5,640.0
Masters Degrees awarded with a:       667.0 1,628.0
Single major
All       667.0 1,628.0
Specialist Degrees awarded with a:         22.0
Single major
All         22.0
Doctorate Degrees awarded with a:       16.0 168.0
Single major
All       16.0 168.0
First Professional Degrees awarded with a:         64.0
Single major
All         64.0
Total Degrees awarded with a: 52.0 51.0 34.0 2,192.0 7,891.0
Single major
Double or triple major 1.0 1.5 0.5 21.5 46.0
All 53.0 52.5 34.5 2,213.5 7,937.0

Source: Student Data Course File
Note: Degrees awarded with multiple majors may result in fractional degree totals for some groups.
A degree awarded with a single major contributes 1 degree, a double major contributes 1/2 degree in each major,
and a triple major contributes 1/3 degree in each major to the degree totals.


Efficiency Data
 
D 1 B Annualized Student FTE Produced Per FACULTY Instructional Person-Year (Student Faculty Ratio)
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Undergraduate   82.3 90.7 78.6 73.3 54.4
Graduate   2.0 2.1 2.2 5.5 6.7
Total   84.3 92.8 80.7 78.7 61.1

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Annualized FTE (C 1) produced for each person-year devoted to instruction (B 1 department total).


D 2 Degrees Awarded Per FACULTY Instructional Person Year
Marketing (Program CIP: 521401)

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Associates 0 0 0 0 1.1
Bachelors 28.5 45.4 39.9 25.4 14.5
Masters 0 0 0 11.1 4.2
Specialist 0 0 0 0 0.1
Doctorate 0 0 0 0.3 0.4
First Professional 0 0 0 0 0.2
Total 28.5 45.4 39.9 36.7 20.4

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).


D 2 Degrees Awarded Per FACULTY Instructional Person Year
Hospitality & Tourism (Program CIP: 520901)

  Hospitality & Tourism College Total
 University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
Associates 0 0 0 0 1.1
Bachelors 7.2 8.5 5.2 25.4 14.5
Masters 0 0 0 11.1 4.2
Specialist 0 0 0 0 0.1
Doctorate 0 0 0 0.3 0.4
First Professional 0 0 0 0 0.2
Total 7.2 8.5 5.2 36.7 20.4

Source: Instruction and Research File and Student Data Course File
Includes Instructional Person-Years from Tenured, Tenure-earning and Non-tenure-earning faculty only
Number of Degrees (C 3) produced for each Faculty person-year devoted to instruction (B 1 tenured, tenure-earning and non-tenure-earning faculty).


Effectiveness Data
 
E 1 Rating Instructor's Overall Teaching Effectiveness (item 6) from Student Perception of Teaching (SPOT)
Marketing

Scale: 1=Excellent 5=Poor 6. Rate your instructor"s overall teaching effectiveness in this course
Marketing College Total University Total
Summer 2022 Fall 2022 Spring 2023 Summer 2022 Fall 2022 Spring 2023 Summer 2022 Fall 2022 Spring 2023
Undergraduate # Sections   2 25 27 115 273 261 666 1,889 1,722
Mean Rating   1.3 1.4 1.4 1.6 1.6 1.6 1.6 1.6 1.6
Graduate # Sections   6 17 12 108 191 205 252 485 453
Mean Rating   1.7 1.3 1.3 1.6 1.5 1.6 1.6 1.5 1.5
Total # Sections   8 42 39 223 464 466 918 2,374 2,175
Mean Rating   1.6 1.4 1.4 1.6 1.6 1.6 1.6 1.6 1.6

Source: Student Perception of Teaching Results


II. Research, Creative & Scholarly Activities
A Assessment Goals and Outcomes for Research (reported separately)
B 1 Faculty Person Years and FTE Devoted to Research
Marketing

  Marketing College Total University Total
2020-2021
2021-2022
2022-2023
2022-2023
2022-2023
Departmental Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years   3.4 3.3 3.4 26.9 134.9
FTE   4.6 4.4 4.5 35.9 179.9
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years   0.1 0.1 0.3 2.3 14.2
FTE   0.1 0.2 0.3 3.1 19.0
Other personnel paid on faculty pay plan -- Person-Years           8.2
FTE           10.9
Other -- Person-Years       0.1 0.6 3.3
FTE       0.1 0.8 4.3
Total Person-Years   3.5 3.4 3.7 29.8 160.6
FTE   4.7 4.6 4.9 39.8 214.1
Sponsored Research Tenured & tenure-earning faculty Professor, Assoc Professor, Asst Professor Person-Years         1.4 35.5
FTE         1.8 47.4
Non-tenure-earning faculty Instructors, Lecturers, Visiting Faculty Person-Years         0.2 4.3
FTE         0.2 5.8
Other personnel paid on faculty pay plan -- Person-Years           24.0
FTE           32.0
Other -- Person-Years         0.0 0.3
FTE         0.0 0.3
Total Person-Years         1.6 64.1
FTE         2.1 85.5

Source: Instruction and Research File
'Other personnel paid on faculty pay plan' includes Scholar/Scientist/Engineer (all ranks), Research Assoc, Assoc In, Asst In, Postdoctoral Assoc
 
Includes summer, fall and spring semester data
Person-year= 1 person working full time for one year
1.00 FTE = .75 person-years


C 1-9 Research/Scholarly Productivity
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
1. Books (including monographs & compositions) # 2 0 0 3 57
2. Other peer-reviewed publications # 19 27 104 195 1,100
3. All other publications # 21 2 10 14 302
4. Presentations at professional meetings or conferences # 22 14 14 99 1,037
5. Productions/Performances/Exhibitions # 0 0 0 0 200
6. Grant Proposals Submitted # 0 0 1 8 347

Sources: College Dean's Office and Division of Research (Grant Proposals Submitted)
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity for items 1 through 5 which are reported by the College Deans' Offices.
The source of the number of Grant Proposals submitted is Interfolio Faculty Activity Reporting for fiscal year 2023


D 1-9 Efficiency Data
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
1. Books (including monographs & compositions) per faculty member   0.2 0.0 0.0 0.0 0.1
2. Other peer-review publications per faculty member   1.6 2.3 13.0 2.3 1.8
3. All other publications per faculty member   1.8 0.2 1.3 0.2 0.5
4. Presentations at professional meetings or conferences per faculty member   1.8 1.2 1.8 1.2 1.7
5. Productions/Performances/Exhibitions per faculty member   0.0 0.0 0.0 0.0 0.3
6. Grant proposals submitted per faculty member   0.0 0.0 0.1 0.1 0.6

Scholarly output(Section II, C 1-9) per tenured and tenure earning faculty member (Section I B 1)
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity


III. Service
A Assessment Goals and Outcomes for Service (reported separately)
B 1-3 Service Productivity
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
1. Faculty memberships on department, college or university committees # 63 35 55 198 1,985
2. Faculty memberships on community or professional committees # 54 12 32 90 920
3. Faculty serving as editors or referees for professional publications # 12 10 12 146 395

Source: College Dean's Offices
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity


C 1-3 Efficiency Data
Marketing

  Marketing College Total University Total
2020-2021 2021-2022 2022-2023 2022-2023 2022-2023
1. Faculty memberships on department, college or university committees per faculty member   5.3 2.9 6.9 2.3 3.2
2. Faculty memberships on community or professional committees per faculty member   4.5 1.0 4.0 1.1 1.5
3. Faculty serving as editors or referees for professional publications per faculty member   1.0 0.8 1.5 1.7 0.6

Faculty committee memberships and faculty serving as editors or referees (Section III B 1-3) per tenured and tenure earning faculty member (Section I B 1)
 
Beginning with the 2018-2019 year the Departmental Dashboard Indicators Include Calendar Year Activity