Dr. Eric Shaw
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Dr. Eric H. Shaw Spring Term, 2004 Office: Business East 163

Telephone: 561 297-3639 E-mail: shaw@fau.edu Web: http://www.fau.edu/~shaw

Objective: The purpose of this course is to provide you with a scientific toolkit for creating and evaluating theories in and theories of marketing.

Textbook: Foundations of Marketing Theory, Shelby D. Hunt, Armonk, NY: M.E. Sharpe Publisher, 2002.

Grading: Grades will be based on: weekly assignments and short papers 25%, critical article reviews 25%, final exam 25%, conference/journal quality article 25%.

Assignments & Topics:

August 25

• Introduction
• Summary of Schools of Marketing Thought/Theory

September 1

• Prior to class read chapter 1, and answer assigned questions:
  Fra 1,5,9,13,17; Jan 2,6,10,14,18; Sel 3,7,11,15,19; Shi 4,8,12,16,20
• Nature and Scope of Marketing
• Methods of Knowing
• Scientific Method
• Marketing: Art v. Science

September 8

• Prior to class read chapter 2, and answer assigned questions:
  Jan 1,5,9,13,17; Sel 2,6,10,14,18; Shi 3,7,11,15,19; Fra 4,8,12,16,20
• Marketing as a …
• University discipline
• Applied discipline
• Professional discipline
• Social Science discipline

September 15

• Prior to class read chapter 3, and answer assigned questions:
  Sel 1,5,9,13,17; Shi 2,6,10,14,18; Fra 3,7,11,15,19; Jan 4,8,12,16,20
• Structure and Form of Scientific Explanation

September 22

• Prior to class read chapter 4, and answer assigned questions:
  Shi 1,5,9,13,17; Fra 2,6,10,14,18; Jan 3,7,11,15,19; Sel 4,8,12,16,20
• Scientific Explanation and Prediction (and Retrodiction)
• Causation

September 29

• Prior to class read chapter 5, and answer assigned questions:
  Fra 1,5,9,13,17; Jan 2,6,10,14,18; Sel 3,7,11,15,19; Shi 4,8,12,16,20
• Structure and Form of Scientific Laws

October 6

• Prior to class read chapter 6, and answer assigned questions:
  Jan 1,5,9,13,17; Sel 2,6,10,14,18; Shi 3,7,11,15,19; Fra 4,8,12,16,20
• Types of Laws
• Axioms

October 13

• Complete draft of conference quality paper

October 20

• Class presentation of conference quality papers

October 27

• Prior to class review articles, read chapter 7, and answer assigned questions:
  Sel 1,5,9,13,17; Shi 2,6,10,14,18; Fra 3,7,11,15,19; Jan 4,8,12,16,20
• Structure and Form of Scientific Theory

November 3

• Prior to class review articles, read chapter 8, and answer assigned questions:
  Shi 1,5,9,13,17; Fra 2,6,10,14,18; Jan 3,7,11,15,19; Sel 4,8,12,16,20
• Classification Schema
• Types of Theory

November 10

• Prior to class review articles, read chapter 9, and answer assigned questions:
  Fra 1,5,9,13,17; Jan 2,6,10,14,18; Sel 3,7,11,15,19; Shi 4,8,12,16,20
• Critique Hunt’s General Theory of Marketing

November 17

• Summary and Conclusions

November 24

• Present conference papers

December 1

• Final Exam

Send comments to Dr. Shaw at shaw@fau.edu.

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