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Florida Atlantic University - Strategic Planning
 
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FAU STRATEGIC PLAN

GOAL 7 - INCREASING THE UNIVERSITY’S VISIBILITY

Florida Atlantic University will increase its visibility and strengthen its image locally, regionally, nationally and internationally by expanding its modes of communicating with internal and external audiences.

OBJECTIVE 1:   Showcase University accomplishments internally to faculty, staff and students.

OBJECTIVE 2:  Showcase University accomplishments externally to local, regional, national and international audiences.

OBJECTIVE 3:  Communicate the University’s identity and messages to the public with one consistent voice.
OBJECTIVE 4:  Develop the infrastructure necessary to maintain and expand the University’s communications resources.
OBJECTIVE 5:  Develop a crisis communication plan that takes into consideration the unique elements of a distributed campus model and can be applied to a wide variety of emergency scenarios.
Total budget for goal 7
 
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