| Strategy | Outcome | |
|
2-1. Identify key target audiences (e.g., donors, future students, community leaders) and the most effective means to reach them. Campus All Target Date June 30, 2006 Accountable Individual Executive Director of University Communications and Staff |
Key target audiences and the most effective means of communicating with them will be identified by June 30, 2006. | |
|
2-2. Create an integrated external communications plan that takes into account the most important audiences and most effective means of communication and maximizes the resources of the University Communications Office. Campus All Target Date June 30, 2006 Accountable Individual Executive Director of University Communications and Staff |
The integrated external communications plan will be completed by June 30, 2006. | |
|
2-3. Increase the print, radio and TV space and web presence devoted to positive information about the University. Campus All Target Date 2006-07 Accountable Individual Executive Director of University Communications and Staff |
Periodic surveys will indicate positive changes in perception by external constituents. | |
|
2-4. Hire two additional staff members to increase outreach to the media. Campus All Target Date 2006-07 Accountable Individual Executive Director of University Communications and Staff |
Periodic surveys will indicate positive changes in perception by external constituents. | |
| BUDGET | ||
