Social Media

Aside from maintaining the university’s official social media accounts, we can assist in developing a social media strategy for your needs.

Contact marketing@fau.edu to get started.

University Accounts

UNIVERSITY ACCOUNTS

Florida Atlantic University Facebook Facebook Facebook Facebook Facebook Facebook Facebook Snapchat
Admissions Facebook Twitter            
Alumni Facebook Twitter Facebook     Facebook Facebook  
Broward Campus Facebook Twitter            
Division of Research Facebook Twitter       Facebook    

Harbor Branch Oceanographic Institute

Facebook Twitter   Facebook        

John D. MacArthur Campus (Jupiter)

Facebook              

Media Relations

  Twitter            

Office of the President

  Twitter            

Owlsley

Facebook Twitter Facebook          
      

COLLEGES & DEPARTMENTS        

College of Medicine

Facebook Facebook   Facebook        
College of Business Facebook Facebook     Facebook Facebook Facebook  
Executive Education           Facebook    
School of Accounting Facebook         Facebook    
College of Science Facebook              
Department of Geosciences   Facebook            

Science Graduate Programs

Facebook              
College of Nursing Facebook Facebook            
College of Education Facebook         Facebook    
Center for Autism and Related Disabilities Facebook Facebook            
Department of Exercise Science and Health Promotion Facebook              

Department of Curriculum, Culture, and Educational Inquiry

Facebook              

FAU University Schools

Facebook              

Karen Slattery Educational Research Center for Child Development

Facebook              

College of Engineering and Computer Science

Facebook Facebook   Facebook   Facebook Facebook  

Dorothy F. Schmidt College of Arts and Letters

Facebook Facebook            

Dance Theatre Ensemble

Facebook
             

Department of Music

Facebook              

Department of Theatre and Dance

Facebook Facebook Facebook          
Marching Owls Facebook Facebook Facebook          

School of Communication and Multimedia Studies

Facebook         Facebook    

Harriet L. Wilkes Honors College

Facebook Facebook Facebook          

The Graduate College

Facebook Facebook   Facebook   Facebook Facebook  
                 

ATHLETICS         

Athletics Department Facebook Facebook Facebook Facebook        
Baseball   Facebook Facebook          
Basketball, Men's Facebook Facebook            
Basketball, Women's Facebook Facebook Facebook          
Beach Volleyball   Facebook            
Cross Country/Track, Women's   Facebook            
FAU Spirit Facebook Facebook Facebook          
Football Facebook Facebook Facebook Facebook        
Soccer, Men's   Facebook            
Soccer, Women's Facebook Facebook            
Softball Facebook Facebook Facebook          
Swim/Dive   Facebook            
Tennis, Men's Facebook Facebook            
Tennis, Women's Facebook              
         

STUDENT LIFE         

Campus Recreation Facebook Facebook Facebook Facebook        
Counseling- Boca Facebook   Facebook          

Fraternity and Sorority Life

Facebook Facebook Facebook   Facebook      

Freshman Advising

Facebook              
Housing and Residential Life Facebook Facebook Facebook Facebook Facebook      

International Student and Scholar Services

Facebook              

Military & Veterans Office

Facebook              
Multicultural Affairs Facebook Facebook Facebook          
Multicultural Programming Facebook Facebook Facebook          
New Student Orientation & Transfer Transition Services Facebook Facebook Facebook   Facebook     Snapchat
Owl Radio Facebook Facebook Facebook          
Owl TV Facebook Facebook Facebook Facebook        
Owls Care Health Promotion Facebook Facebook Facebook Facebook        

Program Board - Broward

Facebook Facebook            

Student Affairs

Facebook Facebook Facebook Facebook        

Student Alumni Association

Facebook Facebook Facebook          
Student Government Facebook Facebook Facebook          
Student Health Services Facebook   Facebook Facebook        
Student Involvement and Leadership Facebook              
Student Union Facebook Facebook Facebook          

University Press

Facebook Facebook Facebook Facebook        
Weppner Center Facebook "Twitter Instagram          
         

ACADEMIC RESOURCES

Career Development Center Facebook "Twitter   Facebook Facebook      

Career Development Center - Broward

        Facebook      

Center for eLearning

  "Twitter            
International Student and Scholar Services Facebook              

Intensive English Institute

Facebook              

Jaffe Center for Book Arts

Facebook "Twitter            

Library

Facebook "Twitter Instagram Facebook Facebook      

Office of International Programs

Facebook              
Office for Students with Disabilities Facebook     Facebook        
         

ADDITIONAL DEPARTMENTS & UNITS     

FAU Foundation Facebook "Twitter            
FAU Pharmacy   "Twitter            
Government Relations   "Twitter            
Human Resources Facebook "Twitter Instagram          
Lifelong Learning Society Facebook "Twitter   Facebook        
Living Room Theaters Facebook "Twitter            

Mission Green

Facebook "Twitter     Facebook      

Office of Information Technology

Facebook "Twitter            

Ombudsman

Facebook "Twitter            

Parking and Transportation Services

Facebook "Twitter            

Pre-Collegiate Programs

Facebook "Twitter Instagram          

University Galleries at Florida Atlantic University

Facebook "Twitter            

Social Media Policy

APPLICABILITY/ACCOUNTABILITY:

This policy is applicable to all members of the University community, including all students, faculty, staff, alumni, student organizations, colleges, programs, institutes, divisions and departments.

DEFINITIONS:

Social media: Media outlets designed to be disseminated through social interaction, including without limitation, Twitter, Facebook, LinkedIn, YouTube, Foursquare, Flickr, and MySpace.

POLICY STATEMENT:

Social media are far-reaching and continuously evolving communication outlets that can have a significant impact on an organization’s image and reputation. Official University social media sites may be developed in an effort to provide detailed and personalized information on a specific unit’s programs and activities and to foster interaction among interested parties.

This policy clarifies how best to enhance and protect the professional reputation of the University and its colleges and units when participating in social media networks. For more assistance with social media issues, please contact the communications officer in your unit or the Office of University Communications.

The same policies and principles for professional conduct and behavior apply in the social media context. When posting on a social media site, the following procedures must be followed:

  1. No confidential or proprietary information about the University or its students, faculty, staff or alumni shall be posted on a social media site. Employees who share confidential information do so at the risk of disciplinary action or termination.
  2. All applicable laws, regulations and University policies must be strictly adhered to, including without limitation, those pertaining to copyright and intellectual property rights, employee or student conduct, use of University resources, information and data, student privacy, and NCAA rules and regulations.
  3. The following disclaimer should be added to all University sites: “Please note that content shared or posted may be subject to Florida's Public Records Law.”
  4. A permanent link to the official University website (www.fau.edu) must be included on all University sites.
  5. No single unit’s social media site represents the University as a whole. Consider this when naming pages and accounts and selecting profile pictures or icons such that it clearly specifies the University unit being represented.
  6. University units that have one or more social media pages or would like to start one should contact the Office of University Communications or the communications officer assigned to that division or college.
  7. Social media websites maintained on behalf of University units should be kept up to date and in compliance with all University policies. Sites that are not kept current or in compliance with University policies may be de-activated. All social media websites maintained on behalf of University units shall be accessible by the Office of Information Technology.
  8. The University name, logo or trademarks may not be used on personal social media pages or sites or to endorse a product or support a cause, political or otherwise.
  9. The Florida Atlantic University name, official marks and logos must be used in accordance with the guidelines stipulated in FAU’s visual standards manual and with approval of the Office of University Communications.

RELATED INFORMATION:

University Policy 12.2
University Policy 12.3

INITIATING AUTHORITY:

Vice President, Community Engagement

Social Media Best Practices

Obtain Permission

Prior to creating any social network involving Florida Atlantic University, you must receive authorization from your supervisor. In order to be listed on the official university social network directory, fill out the form provided by Marketing and Creative Services. After approval, your page will be listed and recognized as an official social network page for Florida Atlantic University. Any information posted to a social network represents a voice for the university and/or particular department. Seek approval from your supervisor prior to posting.

Accuracy

Before posting any information, make sure that it is accurate and credible. If you are uncertain, do not post any content at all. If possible, provide links or photos that can supply context to the post. Remember, you are representing the university and providing erroneous information can harm credibility to the university and your department.

Post Valuable Information

Social media is a tool for widespread communication. Take advantage of the tool and present meaningful information to users. Post should be relevant to the nature of the page.

Monitor Comments

If users are allowed to post comments, they should be monitored frequently. Anything offensive, threatening, or considered spam, should be removed immediately.

Provide Feedback

Users are most likely going to use your social media page as a resource for information and answers to questions they have. Always respond to feedback instead of ignoring it. If you are unsure of an answer, direct the user to the appropriate place to where they can receive a proper response.

Be Respectful

As a representative of Florida Atlantic University, it is essential you engage in respectful and thoughtful discussion with users. Occasionally, users may post criticisms towards a post. Correct any false information constructively rather than initiating an argument. Personal opinions should be kept to yourself.

Update Frequently

Postings should be updated and monitored regularly. At least three postings a week should be the minimum. Develop a routine that will contribute to this. Pages that are left inactive contribute a poor image to the university and/ or department. Remember not to overload the page with information. Users who are faced with information overload are more likely not to return.

 Last Modified 12/12/16