Owls Brainstorming Ideas for Entrepreneurs Hurt by Pandemic

Tuesday, Sep 08, 2020

The COVID-19 pandemic has created tremendous challenges for everyone, but I continue to be inspired by the ways Owls are working to support our communities. Students enrolled in the College of Business’ Global Business Strategy and Cases in Financial Management courses will participate in a project to help entrepreneurs in Palm Beach and Broward counties sustain and grow their businesses.

While many of the nonessential small businesses that were forced to close in March have since reopened, foot traffic remains low, resulting in lower sales, which unfortunately, have led to layoffs and closures. The  Florida SBDC at FAU , part of a national network that provides consulting services to small businesses, created 20 case studies that reflect common problems companies are facing in the era of COVID-19. The students’ suggested solutions will be shared with small business owners locally and across the state.

This project benefits both students and our community. Students are able to develop real-world problem-solving skills, which will give them a competitive advantage as they enter a challenging job market; while our local entrepreneurs benefit from their fresh ideas, which may inspire new business models. This is a wonderful way for FAU to engage our community and support economic development, and I look forward to hearing about our College of Business students’ wonderful ideas.