Information on FAU Trademark

The mission of Trademark Licensing is to positively PROMOTE the University’s image while PROTECTING its trademark rights and to ensure that the public can properly identify and associate officially licensed quality PRODUCTS and services bearing the word marks, logos, trademarks and/or symbols associated with the University to generate PROFIT

What qualifies as an FAU Trademark?

A trademark is any word, name, symbol or device, or any combination thereof, used to identify or distinguish the source of a good from those of others. FAU owns and protects multiple trademarks including, without limitation, logos, mascot, slogans, nickname, letter(s), word(s) or combination of these that can be associated with the University.

The unauthorized use of the University’s protected marks in a manner that is likely to lead to consumer confusion as to source, affiliation, sponsorship, endorsement, approval, etc. or likely to dilute the strength of the University’s mark may violate the University’s trademark rights and may give rise to various causes of action under federal and state law. Use of the University’s protected marks without permission from the University or its authorized trademark licensing representative, Strategic Marketing Affiliates (SMA), may subject you to criminal and/or civil penalties.

 Last Modified 3/6/14