Series of Courses in Entrepreneurship Open to Public in Fall

FAU's Adams Center for Entrepreneurship will host a special topic series of courses this fall in entrepreneurship, open to FAU students, faculty, staff and alumni, as well as the public.

The courses will take place on Tuesdays from 6:30 to 9:20 p.m. Cost of each course is $99 for members of the community, and $75 for FAU faculty, staff and alumni. FAU students interested in taking any of the courses for credit can email adamscenter@fau.edu for more information.


By james-hellegaard | 7/25/2016

Florida Atlantic University’s Adams Center for Entrepreneurship will host a special topic series of courses this fall in entrepreneurship, open to FAU students, faculty, staff and alumni, as well as the public.

The courses will take place on Tuesdays from 6:30 to 9:20 p.m.

The first course, “The Predictive Entrepreneur,” will be from Aug. 23 to Sept. 20. This course focuses on real-world perspectives concerning common and uncommon pitfalls that many businesses face, including faulty planning, unrealistic expectations and lack of agility to the market. Students explore business ideas, existing business plans and startups to uncover hidden pitfalls and build the tools needed to succeed. The course instructor is Meredith Madsen, CEO and owner of Madsen Advertising, a multiple Addy Award-winning creative and marketing agency; and Glitter Tots, a company specializing in products for children and tweens sold in nearly 1,000 stores and 15 countries worldwide.

The series continues with “Disruptive Technology,” which runs from Sept. 27 to Nov. 1. This course will focus on the defining technologies and more importantly, the differentiating factors that divide success and failure including intellectual property rights, regulatory clearances, capitalization, public perception, privacy rights and more. The instructor is Scott R. Silverman, a dynamic CEO who has successfully led five public companies over the last 20 years. A leader in technology and healthcare, Silverman is recognized as the world’s foremost expert in implantable Radio Frequency Identification technologies (RFID).

The series concludes with “How To Establish Foreign Business,” which runs Nov. 8 to Dec. 6. This course will provide the ABCs of exporting, international trade, multi-national business and foreign marketing. Students will learn about worldwide sales, shipping, product modification, joint venture partners, and manufacturing overseas. Upon completing this course, students will fully understand the process to enter into foreign business. The course instructor, Hank Samuel, has accrued a quarter century of experience in the development of global channels of distribution. Samuel has a broad knowledge of transnational sales and merchandising, having structured and implemented marketing programs that have resulted in strong profitable share positions.

Cost of each course is $99 for members of the community, and $75 for FAU faculty, staff and alumni. FAU students interested in taking any of the courses for credit can email adamscenter@fau.edu for more information. Members of the community, as well as FAU faculty, staff and alumni can register online at https://fauf.fau.edu/SpecialTopicsSeries.  

-FAU-

©