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MEDIA CONTACT: Daniel Morris

FAU to Present ‘C’est La Via: Rethinking the Alleyways’ in West Palm Beach

BOCA RATON, Fla. (April 11, 2014)  – The School of Urban & Regional Planning within Florida Atlantic University’s College for Design and Social Inquiry presents “C’est La Via: Rethinking the Alleways,”  on Saturday, April 12 from 10 a.m. to 8 p.m. “C’est La Via” is   an urban design demonstration meant to transform the alleys in West Palm Beach into useable, livable and walkable spaces. The project, south of the 300 block of Clematis Street and just north of Datura Street, will convert this area into bustling and vibrant “vias” filled with art, music, landscaping, food vendors, and other activities.

Conceived during a master’s level course at the School of Urban & Regional Planning focused on creative placemaking, the idea for the project is a form of tactical urban intervention that aims to transform the larger urban context by identifying existing social networks and strengthening them through open communication, engagement in activities, and physical connections.

“This type of urbanism serves as a tool for temporarily rebuilding an ignored public space in order to show the potential it has to permanently become an active and successful place,” said Sherryl Muriente, instructor in FAU’s School of Urban & Regional Planning and lead organizer of the project.   

“C’est La Via” is the latest in local pop-up urbanism projects created by the School of Urban & Regional Planning faculty and students, following the successful Purple Line Miami project in 2013, and the school’s annual Parking Day demonstrations. 

“C’est La Via” is presented in partnership with the Downtown Development Authority of West Palm Beach and Lejobart, an artistic duet based in South Florida. Admission is free. 

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Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. Today, the University, with an annual economic impact of $6.3 billion, serves more than 30,000 undergraduate and graduate students at sites throughout its six-county service region in southeast Florida. FAU’s world-class teaching and research faculty serves students through 10 colleges: the Dorothy F. Schmidt College of Arts and Letters, the College of Business, the College for Design and Social Inquiry, the College of Education, the College of Engineering and Computer Science, the Graduate College, the Harriet L. Wilkes Honors College, the Charles E. Schmidt College of Medicine, the Christine E. Lynn College of Nursing and the Charles E. Schmidt College of Science. FAU is ranked as a High Research Activity institution by the Carnegie Foundation for the Advancement of Teaching. The University is placing special focus on the rapid development of three signature themes – marine and coastal issues, biotechnology and contemporary societal challenges – which provide opportunities for faculty and students to build upon FAU’s existing strengths in research and scholarship. For more information, visit

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