Tips on Using Digital Photography
Photography needs to be meaningful and assist the reader in better understanding your message. Colors in the photos should complement the FAU color palette and should include blue and/or red when possible.
Photographs that represent the University's diverse student body are preferred. Use full-color, high-resolution images (see below); black and white photos are also acceptable if it complements the overall design and message. Avoid images that feature logos and brand names other than Florida Atlantic University. To avoid copyright infringement, obtain rights to use the image from its source. Images from the Internet are generally unacceptable due to copyright laws and print quality. If using an original photograph of a student, child or visitor to campus, be certain a Photo Release form is completed and filed with Marketing and Creative Services.
With the advances in digital imaging technology it is possible to get high-quality images with a digital camera. However, there are a few things to consider. Three basic factors determine if an image is suitable for high-quality (offset or commercial) printing: resolution, compression and file format.