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A New Brand Year

It's been just over one year since the the new University logo, athletics logo and University seal were unveiled (see February and March 2005 issues of Update). In that time, the University has launched an improved home page incorporating the new look, created new stationery, crafted hundreds of publications from admissions materials to concert posters, ordered new graduation banners and fielded teams sporting new uniforms. And while there is still work ahead, the new look has become — in the words of President Brogan — "a distinctive new look for the face the University turns toward the public."

As the end of the fiscal year approaches, here are a few reminders about our branding efforts:

  • Brochures, fliers and assorted publications: Please contact Publications and Creative Services when you begin work on new publications or when updating old ones. Hundreds of publications have been produced through the department in the last year, bringing the vast majority of FAU's printed material up-to-date. The update to the Wilkes Honors College's admissions materials garnered the department an American Inhouse Design Award from Graphic Design USA. The staff are eager to help you produce your own award-winning publications.
  • Stationery: Stationery is available through the Purchasing Department (letterhead and envelopes or business cards). All versions of letterhead, envelopes and business cards used after July 1 must incorporate the new marks. Additionally, electronic Word letterhead templates are available. Check out www.fau.edu/branding for information.
  • Promotional items: All items promotional items (notepads, pens, pencils, department shirts, etc.) must now be purchased using a purchase requisition (orders may NOT be processed using a PCard or SSI) through licensed vendors. Procedures for purchasing from licensed vendors is available at www.fau.edu/branding, under the "licensee information" link.

The phasing in of the University's new marks has gone well and could not have been attained without an extensive, dedicated effort by many FAU employees. You have earned many thanks. Finally, there will also still be a few durable goods that cannot be changed for some time. Please bear with the University as it looks to replace these items in a fiscally responsible manner.

If you have any questions, please check www.fau.edu/branding which includes the University's Visual Standards Manual detailing appropriate logo use. You can visit University Communications and Marketing.

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