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Presenting programs
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Shop 'Til You Drop:
The Rise and Demise of the Department Store
Myrna Goldberger
Recipient of the 1999 Excellence in Teaching Award

PROGRAM DESCRIPTION: "Shop 'Til You Drop" is a popular merchandising phrase in American culture. Worshipped by some, disliked by others, the expression is the effort of retailers to persuade customers to spend, spend and spend some more. Part of the history of the American shopping culture is the rise and demise of the department store. From an idea attributed to Harry Selfridge, who created Selfridge's in London, to scores of other establishments that built upward instead of outward, the department store was once the dynamo of the American economy and is now fighting for survival. This series will focus on the development of department stores whose names are familiar and will examine the motivations and experiences of the founders who created them. Why did department stores become successful and why are they being replaced by other shopping techniques? Included will be discussion of the mega-discount stores and the current trend of online ordering. Images, visuals and quotes will be used to enhance the audience's objective to explore the department store as part of our legacy and to understand how the tempo of the times contributed to the development of this legacy. Patrons will also be able to answer the question, "What invention was the catalyst for this part of our culture?"

LECTURES:
1. How It All Began; The War Between Macy's and Gimbel's
2. The History and Scandal of Bloomingdale's; The Story of Saks
3. The Unknown Story of Nordstroms; Discount Stores - Costco
4. Computer Shopping - Amazon; Concluding Analysis
BIOGRAPHICAL INFORMATION: Myrna Goldberger has been a presenter for 21-plus years. Educated at the University of Maryland, Loyola College and Johns Hopkins University, Myrna has had more than 50 years of experience in educational programming, including Elderhostel and scholar-in-residence weekends. She currently presents lectures to community and religious groups, as well as to special-interest groups in Florida and other states. Moreover, she performs in self-written, one-act plays focusing on famous American women and men.

S141B
Time: 10:00 am - 11:30 am
Date: Mondays, April 9, 16, 23, 30
Location: Barry and Florence Friedberg Auditorium, Boca Raton Campus
Fees: Member - $50
Non-member - $65
Cash will no longer be accepted as payment for lectures.

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