While there are hundreds of books and articles written about sports, they are almost exclusively focused on what happens on the playing field. Yet there are few written about the equally interesting, but seldom told stories of what happens on the business side behind the scenes. Why does someone acquire a professional sports team? What goes into the marketing, advertising and entertainment that makes some sports teams successful, and others not? What are the key decisions and challenges that baseball owners and managers face? How do the ballplayers advance professionally and economically through the levels of Minor League Baseball? What is the relationship between major league franchises and their “farm system”? Do sports teams generate a profit? And if so, how?
Wear your favorite team shirt and hat!
Book signing and a ballpark cuisine to follow the lecture.
|Lecture # W1W1|
|Register early! There is a $5 charge for registering on the day of a one-time lecture or event.|
| ||Place:||Lifelong Learning Complex, Jupiter Campus|
| ||Dates:||Wednesday — Feb. 19, 2014|
| ||Time:||5:00 p.m. — 7:00 p.m.|
| ||Fee:||$20 / member; $30 / non-member|