Famous "Last Words" 
And They Were all WRONG!
Myrna Goldberger
Recipient of the LLS 1999 Excellence in Teaching Award

COURSE DESCRIPTION: Some of the most successful events or entrepreneurial ventures in history were not without both doubters and detractors.  For example, Western Union rejected the idea of the telephone because it had, "too many shortcomings."  They did so at their own peril. This four-part lecture series will examine Western Union's severe misjudgment along with three other "famous last words" that proved to be not only wrong, but disastrously so. Using visuals Myrna Goldberger will discuss each of these famous or infamous last words.
1. "This device has too many short-comings to be seriously considered as a means of communication. The device is inherently of no value to us."
2. "I'm glad it'll be Clark Gable who's falling on his face and not Gary Cooper."
3. "The concept is interesting and well-formed, but in order to earn better than a C, the idea must be feasible."
4. "A cookie store is a bad idea. Besides, market reports say America likes crispy cookies not soft ones like you make."
BIOGRAPHICAL INFORMATION: Myrna Goldberger has been a presenter for the Lifelong Learning Society (LLS) for 21-plus years. Educated at the University of Maryland, Loyola College and Johns Hopkins University, Myrna has had more than 50 years of experience in educational programming, including Elderhostel and scholar-in-residence weekends. She currently presents lectures to community and religious groups, as well as to special-interest groups in Florida and other states. Moreover, she performs in self-written, one-act plays focusing on famous American women and men. Myrna has been the recipient of previous LLS awards.  

Time: 12:45 pm - 2:30 pm
Date: Mondays, October 6, 13, 20, 27
Location: Barry and Florence Friedberg Auditorium, Boca Raton Campus
Fees: $34 member / $54 non-member