Get More Helpful Tips Getting the Most from Your Marketing Budget Marketing and Creative Services can assist with producing cost-effective marketing and promotion — from low-cost printing options to online communications, there are alternatives for every budget. We can design, program and even distribute HTML e-mails, online/e-mail newsletters and advertisements. Digital Printing versus Traditional Printing In recent years, an alternative to traditional offset commercial printing has emerged. Digital printing has made significant advances in quality. This method of printing can be substituted for traditional printing for most publications, and most people would find it difficult to recognize the difference. Digital printing has advantages but there are some disadvantages to note as well. Digital Printing Traditional Printing Cost effective More expensive Sufficient quality High quality Faster turn-around Slower turn-around Smaller quantities At least 250 pieces For low-quantity printing (250 or less) and for those projects that do not require the highest quality, consider digital printing. Any designer or representative in Marketing and Creative Services can discuss these options with you to determine what is best for your particular project. Video MCS can provide assistance with your marketing and promotional videos — from script writing and storyboarding through pre- and post-production. If you want a video to promote your program or have a lecture series, guest speaker or seminar planned, contact us for assistance. We can coordinate video coverage and production depending on the use of the final video. For more on posting videos online, read Get More From Your Online Communications. MCS does not assist with video footage for department events or classroom lectures. For these services, contact Learning Resources at 561-297-3604.