Marketing & Creative Services FAU Colors Primary Identity Colors Color is one of the most important elements of FAU’s visual identity. The FAU colors listed here are the only approved identity colors. The FAU logos should not be reproduced in any other colors without prior approval. The primary colors for Florida Atlantic University are FAU Blue and FAU Red. FAU Blue should be the dominant color in all University communications. FAU Red is be used as a complement to be FAU Blue and should never be the dominant color. Secondary Identity Colors In addition to the primary colors of FAU Blue and FAU Red, there are two secondary identity colors. FAU Silver (and its nonmetallic alternative, FAU Gray) may be used with FAU Blue and FAU Red as an accent only. The use of FAU Silver/Gray should always be minimal. FAU Silver is always preferred, but at times when a metallic ink is not practical or possible, FAU Gray may be substituted. See the Visual Standards Manual for more information. ∗PANTONE® is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to match the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide 1000.