Marketing (ESR)

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Marketing requires analyzing and understanding how customers behave, their motivations, their perceptions and preferences to segment the market.

For more information about this major, please visit the following links from the FAU University Catalog.

Related Major Skills

Active learning
Active listening
Analyze and interpret data
Critical thinking
Excellent writing skills
Formulate program policies
Good communication skills
Hire and supervise staff
Learning strategies
Manage and direct people/programs
Monitoring skills
Negotiate staff policies/disputes
Plan and administer budgets
Plan work tasks
Prepare status reports
Reading comprehension
Research business problems
Self products or services

Sample Work Settings

Hotels/Motels, Resorts, Clubs
Accounting Firms
Advertising Agencies
Banks
Casinos
Construction Companies
Consulting Firms
Corporations
Financial Institutions
Golf Course Management
Health Care Organizations
Higher Education Institutions
International Companies
Investment Firms
Labor Unions
Local, State and Federal Government
Manufacturers
Professional Associations
Real Estate Agencies
Restaurants
Retail Stores
Small Businesses
Web-based businesses

FAU Student Organizations

Global Business Student Association
MBA Association

 Last Modified 12/6/16